Hi, I'm Chris aka "Das Z"!
I live in Munich Germany and have been a musician, writer/editor and music business professional for most of my life. I am also a cat lover, espresso connaisseure and passionate runner, but that's not the point here.
I have been working with a lot of bands and money was always an issue, no matter if they just started out or were already well established. I always urged them to run their own merch business, but saw how much of a pain in the a** it was to set up and maintain an e-commerce platform. Even keeping track with live merch and finances in general was way to complicated for most musicians I met.
Through my other business (a running clothing brand called Willpower) I came across Shopify and learned how easy it can be to set up and run an onlinestore. I would even go as far as calling it fun. I also learned that Shopify can be much more than just an onlinestore. In fact you get a full website, a blog, a customer relation management system, a newsletter tool, an easy inventory tracker and a great overview of your finances. You can even sell your stuff offline (at shows) via point of sale feature and it's all in sync.
I am neither an employee at Shopify, nor do the pay. I simply believe that Shopify is the best e-commerce platform and website builder in the world. I would not recommend Shopify if I wasn’t 100% convinced that it is the (often overseen) best choice for bands and solo musicians.
That's the short version. If you want to know more about me, just ask.
My Unfair Advantages
I am qualified to write all this because:
- I played in a lot of bands myself and know money issues very well
- I've owned several record labels and an artist management agency. That's why I also know how "the other side" ticks and why it is important as a band to stay independent
- I run a successful 6-figure sports clothing brand through Shopify, that I started from scratch with only two shirt designs of which I printed 50 each
- I helped dozens of other people launch their Shopify Stores and Websites and they are all still up and running
- I've witnessed the rise and the fall (and then the rise again) of the music industry first hand and I blog about it regularly. One thing that has never changed since I went to my first concert in 1992: Fans love their bands and are happy to support them by buying stuff from them directly at their merch table